Privacy Policy on the Processing of Personal Data

1. General ProvisionsThis Privacy Policy (hereinafter referred to as the “Policy”) is prepared in accordance with the requirements of applicable international data protection laws, including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant legislation. The Policy defines the procedure for processing personal data and the measures taken by TrueFinance (hereinafter referred to as the “Operator”) to ensure the security and confidentiality of personal data.

1.1. The Operator considers the observance of human and civil rights and freedoms in the processing of personal data a fundamental principle of its activities, including the protection of the right to privacy, personal and family life.

1.2. This Policy applies to all information that the Operator may obtain about visitors of the website https://truefinancestore.com.

2. Key Terms2.1. Automated Processing of Personal Data – processing carried out with the use of computer technology.

2.2. Blocking of Personal Data – temporary suspension of processing.

2.3. Website – a set of graphic and informational materials, software and databases accessible on the Internet at https://truefinancestore.com.

2.4. Personal Data Information System – databases and IT systems ensuring processing of personal data.

2.5. Anonymization of Personal Data – actions resulting in the impossibility to identify the data subject without additional information.

2.6. Processing of Personal Data – any action performed on personal data, including collection, recording, storage, updating, use, transfer, restriction, deletion, or destruction.

2.7. Operator (Controller) – an entity that determines the purposes and means of personal data processing.

2.8. Personal Data – any information relating directly or indirectly to an identified or identifiable natural person (User).

2.9. User – any visitor of the website.

2.10. Provision of Personal Data – disclosure to a specific person or group.

2.11. Dissemination of Personal Data – disclosure to an indefinite number of persons.

2.12. Cross-Border Transfer of Personal Data – transfer of data to a foreign country or foreign entity.

2.13. Destruction of Personal Data – irreversible elimination of personal data.

3. Rights and Obligations of the OperatorThe Operator has the right to:
– receive accurate information and documents from the data subject;
– continue processing data if required by law even after withdrawal of consent;
– determine measures necessary to ensure compliance with applicable data protection laws.
The Operator is obliged to:
– provide information about data processing upon request;
– process personal data in accordance with law;
– respond to requests from data subjects and regulators;
– implement technical and organizational measures to protect data from unauthorized access, alteration, or destruction;
– publish this Policy and make it accessible;
– stop processing and delete data when the purpose has been achieved or consent withdrawn.

4. Rights and Obligations of Data SubjectsData subjects have the right to:
– access their personal data and obtain information about processing;
– request correction, deletion, restriction of processing;
– withdraw consent at any time;
– object to processing for marketing purposes;
– lodge complaints with supervisory authorities or courts;
– exercise other rights provided by applicable law.
Data subjects must:
– provide accurate and up-to-date information;
– inform the Operator of changes to their personal data.

5. Personal Data ProcessedThe Operator may process the following categories of personal data:
– Name, surname, patronymic (where applicable);
– Email address;
– Telephone numbers;
– Technical and anonymized data collected automatically via cookies and analytics services (e.g., Google Analytics, Yandex.Metrica).
The Operator does not process sensitive personal data (racial origin, political opinions, religious beliefs, health data, etc.) unless explicitly required and permitted by applicable law with the subject’s consent.

6. Principles of Data Processing– Lawfulness, fairness, and transparency;
– Purpose limitation – processing only for specified, explicit, and legitimate purposes;
– Data minimization – no excessive data collected;
– Accuracy and relevance;
– Storage limitation – kept no longer than necessary;
– Integrity and confidentiality.

7. Purposes of ProcessingThe Operator processes personal data for:
– communicating with Users via email and other channels;
– providing information about products, services, offers, and events (with the option to opt-out at any time by emailing truefinance.store@gmail.com with the subject “Unsubscribe”);
– improving the quality of the website and its content through analytics.

8. Legal GroundsProcessing is carried out on the basis of:
– User’s consent;
– necessity for the performance of a contract;
– compliance with legal obligations;
– legitimate interests pursued by the Operator or third parties, provided they do not override the rights of data subjects.

9. Data Processing Conditions– Processing is carried out only with consent or other legal grounds.
– Users may withdraw consent at any time by contacting the Operator at truefinance.store@gmail.com
– Data may be shared with third-party service providers (e.g., payment systems, communication tools, analytics services) strictly for service provision purposes, in accordance with their Privacy Policies.

10. Cross-Border Data TransfersPrior to transferring personal data to another country, the Operator ensures that the receiving jurisdiction provides an adequate level of data protection. Transfers to countries without adequate protection are only possible with explicit User consent or when necessary for contract performance.

11. ConfidentialityThe Operator and any third parties who have gained access to personal data must not disclose or disseminate such data without the consent of the data subject, unless required by law.

12. Data RetentionPersonal data will be stored no longer than necessary for the purposes described in this Policy unless a longer retention period is required by law. Upon achieving processing purposes, data will be deleted or anonymized.

13. Final Provisions– Users may contact the Operator with any questions at truefinance.store@gmail.com
– The Operator reserves the right to update this Policy. The latest version will always be available online at https://truefinancestore.com/ppd.
– This Policy is effective indefinitely until replaced by a new version.